Why eBooks Are The Most Overlooked Path To Online Prosperity
by Jim Edwards and David Garfinkel

The ebook revolution is here! The Internet now makes it possible 
to come up with an idea, turn it into an ebook, distribute it 
over the Internet, and start making money - all in 30 days or 

In the offline world, 30 days wouldn't typically even be long 
enough to start getting rejection letters back from publishers. 

We say this with confidence because we have both gone from book 
idea to book sales in a matter of weeks - not once, but many 
times. Between us, we have 10 ebooks currently selling on the 
Net. Several of our books have brought us five figures in income. 
Jim holds the record between us with one release that made an 
astounding $43,000 in 30 days. 

Here are two discouraging myths you should be aware of: 

Myth #1 - It takes a lot of money to promote an ebook. 

Fact: It doesn't. Despite what anyone says to the contrary, 
online information publishing is still the fastest, cheapest 
and easiest way for the "little" guy to earn a nice living 
online with virtually no risk and very little money (less 
than $100). 

Myth #2: You have to be a writer to make money with ebooks. 

Fact: You don't have to be a "writer" in order to create a best 
selling ebook - and it often helps if you're not! 

Maybe you've heard that ebooks don't sell. That's not entirely 
a myth; in a way, that's true. What sells in bookstores will 
generally not sell well on the Internet. Although author J.K. 
Rowling has sold more than 100 million copies of her "Harry 
Potter" books worldwide, it's unlikely she would do well 
selling her stories in ebook form. 

But ebooks sell like hotcakes when they contain PRACTICAL 
information in ready-to-use form. Not pages of pages of long, 
flowing prose like you find at Borders and Barnes and Noble. 
On the Net, people buy step-by-step, cut-to-the-chase 
information they can use to solve problems in their everyday 

eBooks on how to negotiate the best price on a car, how to sell 
your home without paying a real estate agent, how to build 
muscle mass quickly, and other narrowly focused topics that 
solve a problem, are selling VERY well - at this very moment! 

Why is this so? Because the main reason people are online in the 
first place is to find information - 9 times out of 10, according 
to a landmark survey.   

So if you can interest people in extending their search past 
looking for free information into purchasing an information-rich, 
well-organized, ready-made SOLUTION to a pressing problem, you 
can sell ebooks... You can sell a LOT of them. 

Jim has sold more than 5,000 ebooks in the last 10 months. 
David's publishers have asked him not to reveal how many 
ebooks he's sold, but just type his first and last name into 
Google and you'll find more than 20,000 Web pages where his 
name appears. The vast majority of those pages have something 
to do with one of his ebooks. 

One more thing: It doesn't need to take very long to write an 
ebook. Why? Because many "book books" are like encyclopedias 
in prose form - they cover everything imaginable about the topic. 

eBooks aren't like that. They go right to the meat of what 
people need to know to solve a problem. They have information 
about everything necessary to solve a problem, but no "filler" 
information that takes so long to write - and takes readers so 
long to sift through. 

Here are four mistakes ebook authors make that typically reduce 
or prevent sales: 

1. They don't write to a specific, target audience. The biggest 
mistake most ebook authors make is they don't clearly define, 
identify and visualize who they are selling their ebook to. On 
the Web, to be successful, you must write to a specific group of 
people who have specific interests. Make sure that you know 
exactly who is going to buy your ebook, and where you can find 
them online.   

2. They don't automate as many of their business activities as 
possible. Selling ebooks, though it is highly profitable, is not 
a business where you make hundreds of dollars per sale. 

Automate everything you can - credit card processing, ebook 
delivery, as much technical support as possible.    

3. They don't have a compelling title for their ebook. Use words 
that convey the benefit of what's in the ebook, as well as words 
your audience is familiar with. 

A bad title for an ebook: "Online Marketing for Newbies." A good 
title for the same ebook: "97 Ways to Promote Your Website - No 
Experience Required." 

4. They try to cover too much ground. Many ebook authors convey 
a lot of information but don't cover anything in-depth. As a 
result, they never fully explain anything in enough detail to 
provide any useful value to their readers.   

As long as you are aware of these mistakes and put in a little 
effort to avoid them, your chances of success are VERY high.    

So, if you know a lot about something - or even if you don't - 
you can put together and market an ebook quickly, and make a 
lot of money quickly as well. The large traditional publishers 
may never understand or agree with this, but that's actually to 
your benefit. It keeps the playing field level and offers you, 
the entrepreneurial author, unlimited opportunities for many 
years to come.

Jim Edwards and David Garfinkel are co-authors of "eBook Secrets 
Exposed - How to Make Massive Amounts of Money in Record Time 
With Your Own eBook (whether you wrote it or not!)," the 
authoritative guide to publishing ebooks on the Internet. 
Guerrilla Marketing author Jay Conrad Levinson says, "If there 
was ever a 'must read' for this century, it is this book." For 
more information, visit http://www.ebooksecretsexposed.com