Submitting Your Website To DMOZ
by Serge Thibodeau

Today more than ever, in the field of search engine optimization 
(SEO), there is a very important step that needs to be taken in 
order to help a website's visibility in the major search engines. 
That important step is to submit it to DMOZ, sometimes called 
the Open Directory Project or ODP. DMOZ provides a lot of search 
results for a good percentage of the most important search 
engines and directories, including Google. First, DMOZ is NOT a 
robot-driven crawler but rather a large, human-edited directory 
of the Web. For any submission to be successful, a few important 
points need to be considered ahead of time:

Step A
Your full contact information needs to be there. Make certain 
that your full contact information is easily accessible, 
preferably with the help of a clearly identified contact button. 
An e-mail address is certainly not enough. Many ODP editors will 
tell you if they don't see a real physical or postal address or 
telephone number, then that website in its particular category 
is usually tossed away and probably will never make it inside 
the directory. Most importantly, if you wish to sell anything, 
you need to build credibility and honesty with your clients. In 
such a case, providing proper and full contact information on 
your site is imperative.

Step B
Do not attempt to SPAM the directory. You should only submit 
your site once and forget it for at least two to three months. 
According to DMOZ rules and regulations, you are only allowed 
to submit to one category. However, in certain isolated cases 
and, if your website happens to be a very large one and offers 
lots of information, you may be able to submit a second section 
of it to a different category. As a rule of thumb, it usually 
takes time for most submissions to be processed. This is 
especially true of categories where there are many daily 
submissions. It is recommended you not submit a website more 
than once, as it could end up at the bottom of a large list 
of sites awaiting review and approval, and sites are processed 
according to their submissions dates.

Step C
Your website needs original and quality content. If you are 
trying to publish an assortment of affiliate links or, if your 
site happens to be a "mirror-site" of other websites that are 
common on the Internet, then the chances of your submission 
being accepted are poor. If in fact you really have to deal with 
affiliate products or services, we recommend that you add lots 
of new content, perhaps a product review category, an industry 
news section or any other additional information that will tell 
the DMOZ editors that your site has something original to offer 
and has ample content that will be of use to their users.

Step D
Double-check your website for spelling errors and typos. Although 
DMOZ editors look for great content, they are only human and may 
be irritated by these types of errors. Our experience with the 
ODP tells us that professionally written and carefully built 
websites with great content almost always make it into the 
directory eventually.

Step E
Keep a careful record of your submissions to DMOZ. We strongly 
recommend that you record the date of submission and the specific 
category to which the site was submitted. And, if the category 
to which you are submitting has an editor, you should always make 
a note of the editor's name. Such information can be useful, if 
you need to inquire about the status of your submission at a 
later date. One question we are fequently asked is: "How long 
does it take to get listed?" With DMOZ, predictions are difficult.
We've seen sites added in as litle as three weeks while other 
submissions have not been listed for six months or longer.

Step F
Select the proper category for any submission. When people 
submit a URL to such robotic search engines as Google or 
Alta-Vista, there really isn't much to consider since their 
crawlers or "spiders" visit and index your site automatically, 
generally in a rather short period of time. However, when 
submitting to a directory like DMOZ, a critical part of the 
submission process is choosing the right category. We 
recommend that you check where websites similar to yours have 
been placed in the directory. When you find the category that 
you believe is most appropriate, press the "add URL" button. 
Watch for notes from DMOZ editors citing additional category 
restrictions. These notes should be read carefully to ensure 
your site meets the mentioned parameters.

Step G
Always contact DMOZ through the proper channels. If the category 
to which you are submitting does have an editor, this will most 
often be indicated at the bottom of the page and you should be 
able to send that editor a message. Failing that, another way to 
contact DMOZ editors is through their online forum 
( Once there, you can ask about 
the status of your submission, but you must provide the submission 
date and category of your last attempt. Additionally, you can ask 
some questions about general DMOZ procedures and rules.

Do your best to follow the steps outlined above and your site 
should eventually be included in the DMOZ directory.

Serge Thibodeau has been performing professional search engine 
optimization and priority positioning services since 1997. Serge 
optimizes commercial web sites of small businesses, medium-size 
companies as well as Fortune 500 enterprises. Serge Thibodeau 
serves as CEO for at:

Additionally, Serge has been largely involved as the project 
leader in the development of Pagina+ (tm), a powerful search 
engine optimization service for businesses of all sizes. Pagina+ 
(tm) is offered by Rank for $ales's parent company: GCIS Inc. 
Serge also has a search engine blog at:

You can contact Serge Thibodeau at: 
or toll free at: 1-800-631-3221.