Content: The Key To Increased Website Traffic
by Donald Nelson

Everyone wants to have a lot of traffic to their website. In 
order to get this traffic many people try to work on their 
metatags or even do tricks trying to get more visitors to their 
website. One of the simplest and most solid ways to increase the 
flow of traffic to your website is to offer more content. It has 
often been said that on the Internet, content is king. It is 
important to understand how more content can bring more visitors 
to your site and how to generate content that is related to your 
particular web site.

Why Do You Need More Content?

Many websites are actually company brochures that have been 
adapted to the web. They merely describe a bit about the company 
or service and then add some contact information. Such websites 
usually have about 5-10 separate html files. If these pages have 
a good amount of text it is possible to optimize them for several 
keywords and web surfers may find the site.

However, if these sites are in highly competitive fields then 
it may be difficult to build a decent amount of traffic because 
search engines try to find the most important web sites that can 
answer a search query. Search engine robots look for keywords in 
the metatags and in the text on the pages to determine what the 
site is all about. However, the search engines also look at the 
links on the various pages. If your main page is about bicycles, 
for example, and you have links to other pages on your site 
relating to the same theme, perhaps, racing bicycles, mountain 
bicycles etc., then the search engine will conclude that the 
site is about bicycles, and if you have a lot of pages on this 
theme, your site should rank higher than someone with a company 
brochure site of a few pages.

In addition, as I have pointed out in a previous article
(, each page, 
with its content on your particular theme, stands out alone as 
a mini website in itself and may come up in searches on the 
Internet. Thus people will often enter your site through the 
"side" or "back doors" and not the main page. The more pages you 
have the more chances of being found in searches, and the more 
different keywords you can optimize your site for.

So, by building a content rich site on a particular theme, you 
will boost the chances of your main page to come up in searches 
and you will increase the likelihood of overall traffic through 
your other pages coming up in good positions in Internet keyword 
searches. In addition to this, the more content you have the 
more respect your page gets from  human-edited directories (such 
as DMOZ -Open Directory Project), and other webmasters. If you 
have quality content, then you will get more link requests, more 
requests for permission to reprint your articles in ezines, and 
more links to specific pages on your site. All of this will 
result in more traffic.

How To Build More Content?

Depending on the type of products or services you are offering, 
there are several ways to build quality content for your site. 
Here are a few examples

Product Reviews. If you are selling other peoples products 
through an affiliate system, rather than just listing a link 
to the product, you can write a full review of the product, 
explaining how the product helped you and what its strengths 
and weaknesses are. This kind of content actually pre-sells the 
product, as well as being interesting reading in itself. If you 
have your own products you could provide background information 
on or get satisfied customers or users to write reviews.

Background information.  Every product or service exists in some 
kind of context. Suppose you have a hotel in a particular city. 
Instead of only listing information about your hotel, you could 
give some pages about the history of the city where the hotel is 
located or information about popular tourist  attractions in that 
area. The possibilities are enormous.

Questions and Answers. Let your web visitors help you in the 
process of content creation. Start a questions and answers 
section on your website or in your electronic newsletter. Not 
only will you get insight into what your clientele is thinking, 
but by answering these questions you will generate useful 
content for your site and for your newsletters.

Bulletin Board Forums. Your web visitors can also directly write 
the content on your site through a bulletin board. Some bulletin 
boards are searchable by search engine robots, while others are 
not. If you have good content on the bulletin board you can also 
re-publish it on the main sections of your website to ensure 
inclusion in the search engines.

Articles by others. There is no need to recreate the wheel or 
spend a lot of time writing, if that is not your cup of tea! 
You can also publish the articles of  other people. There is a 
lot of quality content that is available free of charge. While 
you usually have to provide a link back to the author of the 
article, this is a small price to pay considering that some of 
these articles may pull in tons of traffic.

Finally, if you are wondering how to arrange the increased 
content, you have two main options. Some people actually build 
a second content-rich website to draw traffic and then direct 
visitors to their sales site. Another possibility is to add an 
articles section to your existing site, or simply to link the 
new pages to the particular product and service pages that are
appropriate. Whichever option you choose, you can expect to see 
an increased flow of traffic as a result of the quality content 
that you have added to your website.

Donald Nelson is a web developer, editor and social worker. He 
has been working on the Internet since 1995 and is currently the 
director of A1-Optimization (, a firm 
providing affordable search engine submission, optimization and 
website promotion services. You can subscribe to his monthly 
newsletter by sending an e-mail to